Summary

New shopper ecosystems are emerging due to digital infrastructures and accelerated by the pandemic. New players are entering and rewriting the rules of competition. Producers and retailers alike need to reassess their growth strategies to persevere and win in this new environment.

The webinar will touch upon 3 strategic growth challenges that companies need to manage for future success:

• The shopper quest for seamless convenience and how to deliver augmented proximity
• The challenge of last yard service
• The strategic threat of the new shopper ecosystem rules

Speaker

Dr Georg Krentzel

• Senior Partner at Globalpraxis
• Former Executive Chairman of The Retail Factory

Host

Dr Philipp Boksberger

• Managing Partner at Globalpraxis for DACH
• Former President of CEIBS Europe

Moderator

Philippe Marmara

• Senior Partner at Globalpraxis
• Former president Coca Cola Italy and Alpine